Privacy information for OurAI.
This notice explains how Rushmoore Ltd handles personal information when you use the OurAI website, contact routes and enquiry forms.
Built around enquiry and follow-up.
OurAI is a public website for enquiries, introductions and client follow-up. This notice covers the website, contact forms, email and WhatsApp contact routes.
Controller and contact
Controller: Rushmoore Ltd, operating OurAI.
Website: ourai.uk
Privacy contact: contact@ourai.uk
What information we may collect
- Contact details and enquiry information you submit by form, email or WhatsApp, including your name, organisation, role, message and any phone number you provide.
- Technical and security information generated when you use the website, such as server logs, page requests and routine anti-spam checks.
- Any follow-up information you choose to send after an enquiry, such as documents, screenshots or background notes.
Why we use it
- To respond to enquiries and decide whether there is a fit for advisory, delivery, partnership or client-access work.
- To arrange calls, follow-up messages, proposals, workshops or project scoping.
- To run, secure and improve the website and its contact routes.
- To maintain appropriate business records and protect the website and business from misuse.
Lawful bases
The main lawful bases are legitimate interests, steps taken at your request before entering into a contract, and consent where you clearly ask us to contact you or continue a conversation.
Who information may be shared with
We use a limited number of service categories to operate the website and handle enquiries. Depending on the route you use, this may include:
- web hosting and infrastructure providers
- email hosting and delivery services
- website form-processing and messaging systems
- WhatsApp Business if you choose to contact us there
- security, logging and anti-spam providers
- professional advisers where needed for legal, regulatory or business administration reasons
We do not sell personal data.
International transfers
Some providers used for hosting, messaging or infrastructure may process information outside the UK. Where that happens, we use providers and transfer mechanisms that are intended to provide appropriate safeguards, such as UK adequacy regulations or contractual safeguards.
Retention
Enquiry information is usually kept for up to 24 months after the last meaningful contact, unless there is a clear business reason to keep it for longer. Security and server logs are typically kept for up to 12 months. Where an enquiry becomes active client or partner work, relevant records may be kept for longer as part of normal business and contractual record-keeping.
Cookies and analytics
We do not currently use analytics cookies or advertising cookies on the public OurAI website. If this changes, we will update this notice and any relevant cookie controls.
Your rights
You can ask for access to the personal data we hold about you, ask us to correct inaccurate information, request deletion where appropriate, object to certain processing, or ask us to restrict processing in some circumstances. You can also ask us to provide a copy of information you have provided in a portable format where that right applies.
Complaints
If you have a privacy concern, please contact us first at contact@ourai.uk. You also have the right to complain to the Information Commissioner's Office (ICO). Information about how to complain is available on the ICO website.
Updates
We may update this notice from time to time to reflect changes to the website, contact routes, suppliers or legal requirements.